LA COLLECTION DE SAINT-TROPEZ
CELINE PRINTEMPS-ETÉ 2023

SAINT-TROPEZ AND HEDI SLIMANE’S FRENCH RIVIERA CYCLE.

UPON ARRIVING AT CELINE IN 2018, HEDI SLIMANE LEFT CALIFORNIA WHERE HE LIVED FOR 10 YEARS AND SETTLED IN SAINT-TROPEZ.

LA COLLECTION DE SAINT TROPEZ CAMPAIGN WAS SHOT ALONG THE FRENCH RIVIERA COASTLINE. FOR THIS OCCASION, CELINE CUSTOMIZED A VINTAGE MINI MOKE VEHICLE. THE SMALL SUMMER BEACH CONVERTIBLE CAR ORIGINALLY DESIGNED FOR MILITARY PURPOSES, FIRST APPEARED IN 1964 AND QUICKLY BECAME A SYMBOL OF FREEDOM AND PLEASURE IN MANY SEASIDE TOWNS, ESPECIALLY IN SAINT-TROPEZ WHERE THE CAR WAS FAMOUSLY DRIVEN BY FRENCH ACTRESS AND MYTH BRIGITTE BARDOT.

FOR THIS SPECIAL PROJECT, THE CAR HAS BEEN CUSTOMIZED WITH A TRIOMPHE WOODEN STEERING WHEEL, A TRIOMPHE CANVAS HOOD AND DASHBOARD FEATURING TAN LEATHER ELEMENTS, WICKER SEATS AND SPARE WHEEL PROTECTION. A GOLDEN TRIOMPHE SIGNATURE APPEARS ON THE WHEELS AND GEAR SHIFT.

MOKE INTERNATIONAL

HEDI SLIMANE PHOTOGRAPHY
SAINT-TROPEZ
OCTOBER 2022